Have you been the sole planner of every occasion in your family ever since you were a teenager? Does the idea of bringing your imagination to life excite you when organizing a party? If your answer to these questions was ‘yes’, then the pursuing a career in the field of event planning is the perfect option for you. Here is how you can start your own business in this field.
Create a plan
The first step to start an event company in Singapore is to make a plan which must include your company name, target audience, promotional strategies, long term goals and short term targets as well. You must have a clear idea about which methods you will adopt in order to achieve your goals. However, you must remember to set targets that are achievable and not just feasible on paper. Decide on a budget and create plans according to this set amount. If you do not have enough money to make a large investment, you could take a loan or find investors who would be willing to invest in your company.
Find your target audience
Once you create a plan based on your budget, you must decide on which sector you will be targeting. If you are planning on catering to the high end crowd then your charges are bound to be high, likewise, your services must be top-notch as well. However, it would be recommended to gain experience by starting off with small budget events, so that the risk is less and you would not be disappointing a potential future client from the high end market.
Make contacts in the market
If you are new to this field, then it would be ideal to acquaint yourself with the different vendors associated with this sector by working under a professional event planner. This way, you would gain enough experience to start off on your own and get the opportunity to familiarize yourself with and make contacts in this specific market, that are likely to suit your future target audience.
Focus on the marketing
Developing the right marketing strategy is the key to promoting any business. You could use platforms such as social media advertisements by paying to promote your page or by engaging with other similar pages and their clients. In addition, another strategy is the event marketing technique in which the event that you organize acts as a method to promote your business to the guests who are invited.
If creativity is your forte and you have the potential to take responsibility and organizing events, then keep these tips in mind when venturing into this field.